Assignment 1 & 2 Example | Topics and Well Written Essays - 1250 words

1 & 2 - Assignment ExampleMajor organizations have established public relation part which focuses on how to impress the society.As much as strategies argon usually applied to improve the public relation, ethics and company policies are the major influences. For example, if a child loses their life in a school compound, the public reaction towards the school would be very negative. The society will view the institution as an enemy to the community. With years the public relations are becoming difficult to improve. The societys priorities towards organizations and institutions are increasing. This may be attributed to increased business ventures and the word picture to information. In schools the situation is the same. In the modern century schools public relations should also be improved (Kowalski, 2010).1. The performance of PR is face by several shortcomings. These shortcomings are based on understanding, accepting and acting. These barriers tend not to help in the influencing o f the publics perception towards the institution. Barriers to accepting are the barriers that prevent the public from accepting the PR implementation policies. According to Kowalski (2010) this barrier may be influenced by both intrinsic and external factors. On internal factors, the institution may by having problems in influencing an ethical environment. The internal causes are mostly influenced by the conduct of the staff and administrators. If the institution has an appropriate PR implementation strategies and the conduct of the administrators is unethical, the public may find it difficult to accept the PR implementation policies. External factors are based on the fact that the public is opened to many similar competitors. The institutions incentives may be not good enough to fulfill the priorities of the public hence they fail to accept any PR offering. A barrier to acting is the barrier that prevents the public from fulfilling their part as